Earn Your BBA in Marketing with Our Theory in Action Approach
If you can see yourself guiding your organization’s marketing strategy and connecting with customers through building brands, analyzing consumer data, and developing new markets, Saint Rose has the perfect program for you.
Unparalleled educators and industry experts, our marketing and business faculty are dedicated to seeing you succeed in your classroom studies and on the job. Their commitment, plus our small class sizes, add up to not only personalized attention, but excellent opportunities to engage in research, explore exceptional internships, and take advantage of networking opportunities to put you on the fast track to a promising career.
Whether you aspire to work for a nonprofit or for-profit organization, you’ll learn to use your creativity and energy to harness the power of your brands, uncover and leverage your competitive differentiators, and build meaningful customer relationships to drive revenue and expand market share.
Start with a strong business foundation, including coursework in finance, economics, accounting, management, business communications, and operations. Add to that five intensive core marketing courses, plus an internship for valuable on-the-job experience. But that’s not the only hands-on practice you’ll receive: You’ll collaborate with bright classmates to compete in business simulations, design strategic marketing plans, conduct research studies, and develop advertising campaigns for real clients so you’re ready to contribute on day one of your career.
Get Your Guide
Take a deep dive into our business programs.
At the Huether School of Business, we develop professionals who understand the human, organizational, financial, global, and promotional sides to running and growing a business. Are you ready to make a deal?
A BBA degree is a concentrated business degree. Students can take more business courses than with a BS degree, creating a robust academic experience that prepares them for the professional world. With a BBA degree, students can also minor in a business program or double-major in two business programs.
Learn from people who have worked in the field at companies like LEGO and Bose.
Get the best learning experience with our Theory in Action approach and develop a strong portfolio of marketing and integrated communication plans, marketing research projects, and presentations.
Qualify for the Ruggiero Honors Internship Scholarship, which provides financial support for your summer internship.
Enjoy classes with a student-faculty ratio of 15:1.
Learn to make objective, ethical decisions in marketing strategy, advertising, and negotiations.
Conduct research to market to consumers and businesses in the national and international arenas.
Opt for our 2-in-4 Program, which allows you to earn both your BBA in Marketing and your MBA in as few as four years.
The Huether School of Business’s dedicated internship coordinator helps you prepare and find great internship opportunities.
Our Sales Club is open to all students and utilizes our Theory in Action approach, giving students an opportunity to further develop their communication and personal presentation skills through sales competitions, networking, and community service work.
Love this Class: Sports Marketing
Professor Jaeyeon Hwang
Huether School of Business students in this class get to have a lot of fun while learning about the science and art of marketing a football stadium and team through a computer simulation. Then they get to talk about it with a professor who, like many of our business faculty, has done this work in the real world. Hwang served as Park Communication Centre (PCC) Manager for the 2018 Winter Olympics.
Learn like a boss
EARN A BACHELOR’S AND MASTER’S IN FOUR YEARS.
In addition to our traditional bachelor’s degree Saint Rose now offers our 2-in-4 program, which allows students to save time, money, and get ahead by earning both their bachelor’s and master’s in four years.
As a marketing student at the Huether School of Business, you’ll study business fundamentals, business law, organizational behavior, financial management, and the principles of financial and managerial accounting to develop a comprehensive understanding of the functional areas of business.
You’ll also build a crucial knowledge base and communication skills vital to your professional career in marketing, and amass a powerful portfolio of marketing plans, research projects, and presentations.
Your required internship provides an opportunity to gain invaluable work experience to accelerate your career. You’ll be individually guided by our dedicated internship coordinator, who helps you sharpen your resume, strengthen your interview skills, and find the perfect placement for your interests and career path.
Demonstrate understanding of the marketing vocabulary, concepts, and theories used by marketing professionals.
Make marketing and sales decisions based on analysis of market data, informed by ethical considerations.
“Completing the accelerated business program in four years to acquire my bachelor’s and master’s
degrees made for impressed employers while I was job hunting. The program allowed me to graduate
alongside the classmates with whom I’d entered, while saving the cost of one to two years of grad school. I crossed the stage a step ahead of some of my peers and ready for the workforce.”
BS Marketing Management/MBA, Project coordinator, Eden Renewable, Troy, New York
”Over the almost three years I have been at Saint Rose, I have never stopped learning. The marketing program has been challenging, engaging, and fun. We do lots of team-related activities, like projects and simulations, to help us get ready for the job market. I have learned about the power of expressing myself concisely, how each word must captivate the client, and the importance of creating value. I believe these skills are paramount for anyone to succeed, regardless of what field you’re in."
Marketing major, Golden Knights soccer player, International student from Sweden
Meet Our School of Business Faculty
Our faculty are great scholars, but your success is their top priority. Unlike large research institutions, Saint Rose is a place where professors invest in their students and put their energy into teaching, making for compelling classes and great learning outcomes.
Yu-Jung AvisProfessor of Finance
National Taiwan University Law School; L.L.B., The State University of New York at Binghamton; MBA; Rutgers, The State University of New Jersey; Ph.D., (1994)