Why Choose Saint Rose for Marketing?

According to the Bureau of Labor Statistics, careers in marketing are among the fastest growing in the United States, which is one of the reasons why Marketing is one of the most popular fields of study at the Huether School of Business.

Marketing majors receive a solid foundation in all areas of business, including Accounting, Business Communications, Economics, Finance, Management, Management Information Systems, and Operations. This prepares our graduates to work collaboratively and knowledgeably with colleagues throughout an organization. Students also take five marketing courses plus an internship. The internship provides students with hands-on experiences in their chosen field and helps students build both their resume and a professional network. In fact, hands-on experiences aren’t limited to the internship—they run throughout the entire program. Our students compete in computer simulations and design strategic marketing plans, marketing research studies, and advertising campaigns for real clients as part of their Saint Rose experience.

We offer three programs for students interested in marketing. Students choosing the major will earn a Bachelor of Science in Marketing. Students can also enroll in our accelerated dual degree program, earning both their Bachelor of Science in Business Administration with a Marketing concentration and Master of Business Administration degrees in just five years. Students majoring in other subjects can also choose to minor in Marketing.

Program Highlights

  • Accredited by ACBSP, a global accrediting body for teaching excellence in business.
  • Study abroad opportunities to prepare for careers with international companies. Students have recently studied in England, Ireland, Italy, and Spain.
  • Faculty-led Study Abroad programs during mid-semester breaks visiting companies in a variety of countries. Recent trips have gone to Belgium, France, and Poland.
  • Learning Objectives
    • Demonstrate understanding of the marketing vocabulary, concepts, and theories used by marketing professionals.
    • Make marketing and sales decisions based on analysis of market data, informed by ethical considerations.