John Dion
Associate Professor of Marketing
Degrees
B.A. | Anthropology | Beloit College |
M.B.A. | General | Western New England University |
D.B.A. | Marketing | Grenoble Ecole de Management |
D.B.A. | Marketing | University of Newcastle Upon Tyne |
Professional Experience
1999-2013: Bose Corporation, Framingham, Massachussets
- Group Marketing Manager, Automotive Systems Division
- Senior Account Manager, Corporate Communications
1989-1999: LEGO Group, Billund, Denmark
- Marketing and Product Development Manager, LEGO MindStorms Strategic Project Unit
- Research Consultant, European Marketing Research
Nonprofit Boards:
- Board of Corporators, Worcester Art Museum, Worcester, Massachusetts (current)
- Advisory Council, Greater Glenville YMCA, Glenville, New York (current)
- Board of Directors, Underground Railroad History Project of the Capital Region, Albany, New York (past)
- Board of Corporators, YMCA of Central Massachusetts, Worcester, Massachusetts (past)
- Board of Directors, Summer Theatre at Mount Holyoke College, South Hadley, Massachusetts (past)
- Board of Corporators, StageWest, Springfield, Massachusetts (past)
- Board of Directors, Learning Tree, Springfield, Massachusetts (past)
Teaching Interests
The College of Saint Rose, Albany, New York
Courses taught:
- BUS 111 Fundamentals of Business
- BUS 246 Organizational Behavior
- BUS 253 Principles of Marketing
- BUS 312 Marketing Research
- BUS 353 Marketing Management
- BUS 370 Consumer Behavior
- BUS 376 Advertising & Promotion
- MBA 517 Organizational Behavior
- MBA 635 Marketing Management
Western New England University, Springfield, Massachusetts
- MK 640 Marketing Management
- MAN 610 Organizational Behavior
Research/Creative Works
Publications:
- Dion, J. & Assimakopoulos, D. (2013). Exploring market orientation through social network analysis: An exploration of three cross-functional, cross- geographic teams. Prometheus: Critical Studies in Innovation, 31(3), 205-228
Conferences:
- Dion J. & Assimakopoulos D., (2012). Measuring Market Orientation through Social Network Analysis. R & D Management Conference, Grenoble, France
- Dion, J. (2011).Using Network Analysis to Assess Market Orientation in Cross-functional, Cross-geographic Teams. Forum for Networked Innovation, Grenoble, France