John Dion

Associate Professor of Marketing


B.A.AnthropologyBeloit College
M.B.A.GeneralWestern New England University
D.B.A.MarketingGrenoble Ecole de Management
D.B.A.MarketingUniversity of Newcastle Upon Tyne

Professional Experience

1999-2013: Bose Corporation, Framingham, Massachussets

  • Group Marketing Manager, Automotive Systems Division
  • Senior Account Manager, Corporate Communications

1989-1999: LEGO Group, Billund, Denmark

  • Marketing and Product Development Manager, LEGO MindStorms Strategic Project Unit
  • Research Consultant, European Marketing Research

Nonprofit Boards:

  • Board of Corporators, Worcester Art Museum, Worcester, Massachusetts (current)
  • Advisory Council, Greater Glenville YMCA, Glenville, New York (current)
  • Board of Directors, Underground Railroad History Project of the Capital Region, Albany, New York (past)
  • Board of Corporators, YMCA of Central Massachusetts, Worcester, Massachusetts (past)
  • Board of Directors, Summer Theatre at Mount Holyoke College, South Hadley, Massachusetts (past)
  • Board of Corporators, StageWest, Springfield, Massachusetts (past)
  • Board of Directors, Learning Tree, Springfield, Massachusetts (past)

Teaching Interests

The College of Saint Rose, Albany, New York
Courses taught:

  • BUS 111 Fundamentals of Business
  • BUS 246 Organizational Behavior
  • BUS 253 Principles of Marketing
  • BUS 312 Marketing Research
  • BUS 353 Marketing Management
  • BUS 370 Consumer Behavior
  • BUS 376 Advertising & Promotion
  • MBA 517 Organizational Behavior
  • MBA 635 Marketing Management

Western New England University, Springfield, Massachusetts

  • MK 640 Marketing Management
  • MAN 610 Organizational Behavior

Research/Creative Works


  • Dion, J. & Assimakopoulos, D. (2013). Exploring market orientation through social network analysis: An exploration of three cross-functional, cross- geographic teams. Prometheus: Critical Studies in Innovation, 31(3), 205-228


  • Dion J. & Assimakopoulos D., (2012). Measuring Market Orientation through Social Network Analysis. R & D Management Conference, Grenoble, France
  • Dion, J. (2011).Using Network Analysis to Assess Market Orientation in Cross-functional, Cross-geographic Teams. Forum for Networked Innovation, Grenoble, France