A brand is many things: an enticement, a welcome, a promise. Most importantly, it’s how the world puts a face to our name.
As our “face,” our brand is a window into what sets us apart; its importance can’t be overstated, and absolutely can’t be dismissed as simply “a marketing thing.” As with any first meeting, it is our first, best chance to connect and make a positive, lasting impression—and so must continually and consistently represent all that is most exceptional, aspirational and memorable about Saint Rose.
While encouraging individual expression is a core tenet of a Saint Rose education, our surest means of conveying that to prospects and the world at large is for every member of our community to speak a common language; think of this brand toolkit as that language. Here you’ll find the visual resources, voice guidelines and key messaging to become an effective brand ambassador for Saint Rose.