Campus Alert


Fall 2020 Restart Plan

The College of Saint Rose has announced its restart plan for Fall 2020. Visit the restart plan website for more details and FAQs. View Restart Information

Skip to Main Content

Consistent font is one of the most often neglected elements of brand identity. It’s also one of the most important.

As a visual element, the font we use may be barely noticed when consistent, but can be glaring when not. The use of specific, designated fonts is not only a mark of professionalism in our communications, but a proven way to build visual unity and familiarity.

The official font for all College of Saint Rose branded communications is Gotham. Because Gotham is a licensed font that not all members of the community may have or need, the font Arial is approved as a substitute.

Arial is a standard part of Windows software packages, and so uses no additional College resources; if you do need to purchase a license for Gotham, however, find it here.

For guidelines on font usage, see our Brand Identity Guide.