Fonts
Consistent font is one of the most often neglected elements of brand identity. It’s also one of the most important.
As a visual element, the font we use may be barely noticed when consistent, but can be glaring when not. The use of specific, designated fonts is not only a mark of professionalism in our communications, but a proven way to build visual unity and familiarity.
The official font for all College of Saint Rose branded communications is Gotham. Because Gotham is a licensed font that not all members of the community may have or need, the font Arial is approved as a substitute.
Arial is a standard part of Windows software packages, and so uses no additional College resources; if you do need to purchase a license for Gotham, however, find it here.
For guidelines on font usage, see our Brand Identity Guide.
.brand-resources a.link_set_item { padding-top: 0px; padding-bottom: 10px; } @media only screen and (max-width: 739px) and (min-width: 500px), only screen and (min-width: 1220px) { .audience_nav_body { padding: 20px 0px 20px 80px; } .audience_nav_section { max-width: 424px !important; } } @media only screen and (max-width: 739px) { .audience_nav_body { padding-left: 0px; } }
