Campus Alert


Fall 2020 Restart Plan

The College of Saint Rose has announced its restart plan for Fall 2020. Visit the restart plan website for more details and FAQs. View Restart Information

Skip to Main Content

Spoil yourself with jaw-droppingly beautiful, custom-designed furniture in many different styles – from traditional to rustic to industrial. Urban Industrial handcrafts projects for residential and commercial clients all over the Northeast, and can deliver products nationwide.

Brian Seitz Alumni Gift Guide Woodworking Custom Furniture

Brian Seitz ’11, Business Administration, Owner and Woodworker

Shop Urban Industrial Design

Whether your project is large or small, UID invests the same amount of passion in even the smallest details, providing quality and style that you won’t find anywhere else.

Please contact them before placing an order to ensure they can build the product exactly to your liking and requirements! For best results, please contact Brian via email at

Brian Seitz Alumni Gift Guide Woodworking Custom Furniture

One-of-a-kind tables, wall hangings, bars and desks made to order!

What inspired Brian’s business:
It wasn’t until I decided to build some basic furniture for my home that I realized I loved the challenge of carpentry. What began as a hobby grew into a passion, and then into a business.

How his Saint Rose experience helped his career:
Saint Rose provided me with the skillset to run a business, and with my newly found love for woodworking, it was only natural to combine the two and start Urban Industrial design. The opportunity cost of my time is one thing that has stuck with me over the years: Ensuring I am making the best use of my time is something I do every day.