Eleven Saint Rose Graphic Design students produced work that was recognized with “Addy” awards, the Albany Advertising Club’s local version of the national awards bestowed by the American Advertising Federation. Competing at the local level, the students won in a wide diversity of categories, from packaging to guerilla marketing. The awards were announced on March 2 at Proctors in Schenectady.
“For the past 10 years, the junior and senior Graphic Design students at Saint Rose have been entering, competing, and achieving success at the Addy award competition, which is juried by acclaimed national design professionals,” said Ann Breaznell, associate professor of Graphic Design. “This experience has proven extremely valuable for the Graphic Design students in developing confidence and motivation to be a part of the larger design community.” The local competition, which annually attracts more than 40,000 entries, is the first of three phases. Winners go on to compete at the regional and ultimately national level.
Last year, Graphic Design student Farrah Mills won a gold Addy at the national level for her integrated branding campaign for Backwoods Brews. She interned at Winstanley Partners in Lenox, Massachussets.
This year at the local level, gold Addys, the highest honor, went to entries from Gina Lincoln, “The Summit Logo and System,” and from Jacquelin Saucier, “Big Cat Rescue,” both in the category of Integrated Brand Identity Campaign. Ngan Kim Le also won a gold Addy for her senior art exhibition poster in the category of Poster – Single. In addition, Lincoln won “Best in Show” for her entry, and Saucier was nominated for “Best in Show.”
Lincoln, who is minoring in Art History and Photography along with majoring in Graphic Design, has done freelance work for local businesses in addition to her work at Saint Rose. Saucier, who did her Saint Rose internship at Alexander Isley Inc. in Redding, Connecticut, is a passionate advocate for nonprofit organizations and has spent time rebuilding houses for the victims of Hurricane Katrina in New Orleans.
Winning a silver Addy this year in the “Guerrilla Marketing, Installations and Events – Single Occurrence or Installation” was an entry by Mills.
Other Saint Rose Graphic Design students taking silver Addys this year were:
- Erica Cerulli – New Orleans Spiritual Tour Promo (Packaging category). Erica interned at Gilday Creative Inc. in New Paltz, New York.
- Tabitha Reutter – The Grimm Series (Cover/Editorial Spread or Feature – Series). Tabitha interned at SimpleReach in New York City.
- Ngan Kim Le – When Two Ends Meet book series (Cover/Editorial Spread or Feature – Series). Ngan interned at Vermont Energy Investment Corp. in Burlington, Vermont.
- Soleil Paz – The Book I Never Wrote (Book Design). Soleil interned at St. Martin’s Press/Macmillan Publishing in New York City.
- Mikayla Trombley – Lake George Association (Integrated Brand Identity Campaign).
- Alyssa Powell – NYC Salt Rebranding (Integrated Brand Identity Campaign). Alyssa interned at 518 Prints in Averill Park, New York.
- Matthew Clauss – Biome Currency (Illustration). Matthew interned at Eyeview in Saratoga Springs, New York.
- Ashley Tipple – Structural Typeface and Logo (Illustration).
Graphic Design faculty at Saint Rose encourage students to participate in the Addys to gain experience in competing and gain confidence in their own design work, as well as gain exposure and network with design professionals in the community and see what other talented designers are producing, added Breaznell. “We also participate to raise awareness of the Graphic Design program at Saint Rose.”
Judges for the 2018 Albany Addys included creative directors and designers from all over the Northeast: Anthony Werhun, William Childs, Jason Tselentis, Lily Robles, and Peter Campbell.