Woody Pirtle established Pirtle Design in Dallas, Texas in 1978. Over the next 10 years the firm produced some of the most important and celebrated work of the decade, for a broad spectrum of clients. In 1988 Woody merged Pirtle Design with Pentagram, the international design consultancy founded in London in 1972. For almost 20 years Woody was a partner in the New York office of Pentagram and worked on some of the firm’s most prestigious projects, for many of its A-list clients. In 2005 Woody left Pentagram to re-establish Pirtle Design.

Recent projects include: identity and website redevelopment for the international law firm, Wachtel Lipton Rosen & Katz, identity and/or signage programs for; the American Folk Art Museum, Virginia Museum of Fine Art, Brooklyn Ballet, Rizzoli International, Callaway Golf, Amnesty International, Hudson Valley Preservation Commission, international publisher Graphis, and design development of architectural and graphic components for The William Stafford Center in Portland Oregon.

Woody’s work has been exhibited worldwide and is in the permanent collections of the Museum of Modern Art and Cooper-Hewitt Museum in New York, the Victoria & Albert Museum in London, the Neue Sammlung Museum in Munich, and the Zurich Poster Museum. He has taught at the School of Visual Arts, lectured extensively, and has served on both the Texas and National boards of the American Institute of Graphic Arts. In October 2003 he was awarded the prestigious AIGA Medal for his contribution to the design profession.